Week 11 - Final Evaluation

Overall I feel that the Fundamentals of Advertising course has in fact furthered not only my interest in advertising in general, but also has definitely increased my knowledge on the subject.  With my business and brief marketing experience, I knew that advertising is not as easy field in which to be successful.  The creation of advertisements almost has a scientific quality meaning that while they need to be creative and catchy, there are many formulas and considerations that need to be taken in order to make them effective, not just throwing a funny quote on the page in a ‘cute’ font.  This class has enabled me to examine these qualities from composition, to line, to symmetry and begin to evaluate why and how an advertiser may have come up with the ad that they did.  Being able to read in the book and learn from the experience of industry giants who contributed their thoughts and work was extremely helpful as well.  In an area of business such as advertising that is very subjective, it was a great help to learn about the different perspectives of people who are of great importance in the field.  Overall I feel that the class has helped me gain a stronger understanding of advertising, and how one should, and may, come up with different forms of advertisements for a product.  The creation of our final project was the epitome of this understanding by forcing us to think creatively and market a product that is already on the market, something that a real ‘ad man’ would have to do.  I think that my successful creation of this advertising campaign, the creativity behind it, and my overall contributions to the class throughout the quarter entitle me to earn an A in the class.