Analysis of Project in Real World

With so many advertisements being bombarded at consumers at an almost constant basis in this day and age, it is more difficult for advertisers to reach their target market than it ever has been before.  What then makes an effective advertising campaign and how can in be labeled as successful?  “Not only do you need to think critically about formulating a core campaign idea, you must think critically and creatively about communicating something specific about the brand or group, not a generic message or pedestrian design.” (Advertising by Design; Landa, Robin; 204).  The Luxury is never out of place advertising campaign encompasses all of the ideas that would make an advertisement successful, not only to those that already want to purchase the vehicle but to those who had not previously thought of purchasing the 3 Series. 

“A campaign must have visual impact, whether a visual surprise, graphic interest, visual drama, or a breakthrough appearance.” (Advertising by Design; Landa, Robin; 204) This will most definitely be achieved in the new advertising campaign created for the BMW 3 Series.  The television commercial will be especially visually interesting with the sophisticated young woman surrounded by the roughneck country folk in the diner, and then also her beautiful white BMW 3 Series in juxtaposition with the run down vehicles of said country folk.  The print campaigns will follow in this style by showing both of these visually interesting components of the ads.  “Find a way to utilize something that you can create that others might not think of or utilize.” (Advertising by Design; Landa, Robin; 207)  The emotional pull that is created by this new campaign is one that many may not have thought of before when trying to sell a luxury car.  For many luxury cars the aspect that is focused on is their performance, though that is not what many of the consumers of such cars, especially entry models like the 3 Series, are concerned about.  This new campaign has taken an overlooked quality about the 3 Series and made it the forefront of the campaign.  Taking such a risk I think will make BMW stand out from the competition and gain them more of a market share. 

“Throughout the life of a campaign, which can run for a short (months) or long period of time (years), you create and maintain a visual look or framework” (Advertising by Design; Landa, Robin; 199)  The most successful part of the new BMW campaign will be its consistency.  The main theme of the campaign will carry on throughout all of the different mediums as stated above and will ensure the advertising campaign’s success.